Are you aware that you may boost the number of times you appear in search results?
You may boost the chances of the right people finding your LinkedIn profile by making a few changes.
In this post, you’ll learn the tips and tricks to make your LinkedIn profile more visible.
Here are some of the tricks to help:
1: Make Your Profile Visible To The Public
Your LinkedIn profile consists of two parts: a private profile that only LinkedIn users can see and a public profile that anybody can see by conducting a simple Internet search for your field of expertise, even if they aren’t a LinkedIn member.
This post explains how to improve the public page of your LinkedIn profile, which includes a review of your regular LinkedIn account. The purpose of having a fantastic public profile is to persuade people to check out your entire profile, therefore both pages must be in excellent condition.
2: Add Relevant Information To Your Profile
In this section, you should ask yourself the following questions:
- Is there any crucial information missing?
- What vital messages about my work and experience am I not conveying?
- What information do I want people to see on my public profile that isn’t currently available?
- What information is displayed on my private profile that would be useful to display on my public profile?
Make a note of your responses so you may make adjustments later when you log into your profile. You’ll have a tiny library of terms and phrases to use to boost your profile by answering these questions.
Update the information on your LinkedIn profile. Make sure that all of your skills and certifications are mentioned, that your job descriptions are accurate, and that everything is current. Spend some time updating all of the information in accordance with your responses to the four questions above.
3: Include Keywords That Are Both Strong and Relevant
It’s critical to optimize your profile for keyword searches in order to increase the number of people who can find you.
For example, because one of your areas of expertise is sales, you might add “sales” as one of your keywords.
Analyze the results to see where you appear and who is ahead of you. Examine their profiles to see how frequently they utilize the keyword and how they’ve bolstered their profile around it.
When you go to a user’s profile page, the keyword you searched for is highlighted in yellow all over the page.
Then go into your own profile and strategically add the keywords. Keywords can be used in your summary, job descriptions, and headings. Keywords make it easier for others to see your expertise and discover you. They also boost your business exposure.
4: Customize The URL of Your Public Profile
It’s time to update your URL now that the information of your public profile appropriately portrays you.
Your profile will rank higher on Google with a custom URL, allowing more people to find it. It’s also simple to memorize a custom URL and pass it on to others.
5: Make the Most of Your Public Profile’s Traffic
By following the steps above, you’ll increase the number of people who come to your profile looking for your knowledge. Your final goal is to build a LinkedIn connection with them. Make sure that when people visit your public page and select ‘View Full Profile’, they can view even more high-quality information about you.
What can private viewers see that the general public cannot? This is an opportunity to distinguish your profile and optimize aspects that aren’t visible to the public, such as suggestions and rich-text media.
If you often post videos on YouTube, for example, share such content in the Experience area of your LinkedIn profile with your LinkedIn connections.
The amount of recommendations you have is visible to public users, but they cannot see what is written or who submitted the suggestions. Request that others submit recommendations for you, and then give recommendations to others.
Recommendations serve as social proof to those who have already seen your public profile and are interested in learning more about you. It’s similar to your website’s testimonial page.
Leverage LinkedIn’s Job Opportunities
Try enabling the job search icon in the career area for job seekers; this lets recruiters know you’re looking for work.
You should also include as many work roles as possible in your career interest (those you fit for though).
There is also a part for work location and choice, which you should fill out as thoroughly as possible.
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Stay Active
Last but not least, stay active! Post articles that are relevant. Articles that interest you should be liked, shared, and commented on.
By using the tips in this article, you can ensure that your LinkedIn public profile truly reflects who you are and what you do, increasing your chances of making the ideal connections.
