Linkedin i the most popular social networking site for meeting and connecting with professionals and business people. LinkedIn provides a platform for networking, learning new skills, and generating marketing leads.
Many people have forgotten to take advantage of this medium to form beneficial professional contacts. The value and potential afforded by LinkedIn are wasted due to your failure to make an effort to create relationships with some of your LinkedIn connections.
So you may be wondering how you might make better use of LinkedIn to identify suitable people to network with for various reasons. While these reasons may include looking for a mentor or attempting to sell to a possible lead or prospect, the concepts apply to everyone; simply tweak and use as needed.
Whatever the case may be, now is an excellent time to strengthen your LinkedIn relationships and increase your trust capital, as trust capital is a critical component of long-term, profitable growth.
The steps below will demonstrate a marketing philosophy that will assist you in developing deeper relationships with your LinkedIn connections and building trust capital.
Identify why you’d like to connect
Knowing why you want to connect with a certain group of individuals allows you to filter out connections that you don’t think are required for your objective, whether it’s career advancement or mentorship.
Research about your potential connection
Make an effort to learn more about the person you wish to connect with. Check their profile to see what potentials they have and what characteristics or goals you have in common with them, as this will help you generate a better dialogue when you chat with them.
Get to the point quickly
Learn to be deliberate when connecting by sending a personalized message that informs the recipient of your intentions, but this only works if you are not selling to them. If you want to sell something or get a lead, nurture and develop the relationship gradually.
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Keep the conversation going
You can achieve this by focusing conversations on why you’re connecting in the first place and then adding topics depending on what you have in common or what interests you have, as suggested by the person profile.
These four steps will assist you in initiating a new relationship with a LinkedIn connection that could lead to an offline conversation and possibly friendship. Play with them and manipulate them to achieve your goals.
