To digital Professionals with digital marketing certifications who are up to date on the newest advancements and trends in the field are needed in the digital marketing industry.
It’s also an exciting and fascinating sector, full of the most talented and hardworking experts who are doing everything they can to stay ahead of the competition.
On that note, most hiring managers for digital marketing agencies and businesses today want qualified applicants who are up to speed on the newest techniques, trends, and news.
So if you’re looking for digital marketing opportunities but aren’t finding any, it’s most likely due to a skill gap in key digital marketing talents on your CV.
Therefore, by devoting time and resources to obtaining digital marketing certifications, you will be equipped with the most up-to-date trends, methods, and technologies employed by the most successful digital marketing firms.
We rely on efficient personnel to maintain delivering value as one of the leading digital marketing companies working with clients of all sizes in a variety of sectors.
Most of these well-known digital marketing credentials can be obtained without breaking the bank, per the experience.
With an unending number of digital marketing courses and certificates all claiming authority and the same value, finding the finest online marketing course that fits you becomes nearly hard.
So, we’ve compiled a list of the best online courses and digital marketing certifications that produce excellent results and can help you acquire a high-paying career.
Is it possible to obtain a digital marketing certification on the internet?
You may obtain digital marketing certifications in a variety of ways, one of which is through online learning. The majority of the certificates discussed in this article are delivered via online on-demand training.
So, you can complete the lessons at your own pace online.
Is It Worth It to Get a Digital Marketing Certificate?
Yes, without a doubt! The benefits and value of becoming a certified digital marketer make it worthwhile to pursue digital marketing certifications. Digital marketing is a fantastic way to generate a huge amount of cash.
Additionally, according to indeed.com, digital marketers can earn anywhere from $75,000 to $114,000 each year.
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Who Should Take a Digital Marketing Course?
Digital marketing skills are important not only for digital marketers but also for everybody who works in a company that has online assets. Marketing managers, entrepreneurs, marketing professionals, and small business owners are all included.
What are the Best Digital Marketing Courses Available Online?
Perhaps if you Google ‘Digital Marketing Courses,’ you’ll find tons of courses with various digital marketing specializations.
There are courses that focus solely on social media marketing or SEO, for example, but they do not provide you with a comprehensive understanding of all digital marketing platforms.
Obviously, the list of digital marketing certifications below includes a variety of courses that you may enroll in right now.
What to Think About When Choosing Digital Marketing Certifications
No one can become a digital marketing expert overnight, and accumulating thousands of Facebook likes does not certify you as a company’s social media manager, which is why choosing the proper decision is critical.
Consider the following things before deciding on a digital marketing certification:
- Determine your aims and goals.
- Alumni testimonials Course curriculum
- Provider of certification
- Pedagogy for teaching
- Study the trainer.
Top 20 Most Important Digital Marketing Certifications to Learn
1. Google Analytics IQ Certification (Free)
As a novice in digital marketing, you will sooner or later realize that digital marketing revolves around “almighty Google” at some point.
To be effective in digital marketing, you don’t need to be a marketing analytics octopus. However, understanding how to monitor specific campaign metrics and track KPIs is critical for optimizing, making educated decisions, and scaling digital marketing initiatives.
Successful marketers who complete the 70-question assessment exam earn the Google Analytics Individual Qualification certificate, which shows potential employers that they have a functional knowledge of Google Analytics.
To start, create an Academy for Ads account and review the Google Analytics for Beginners and Advanced Google Analytics courses to prepare for the final exam.
Additionally, we recommend completing the course and passing the final exam before looking for work because it is an important digital marketing skillset for executing a successful campaign.
2. Hootsuite Social Marketing Certification (Paid)
Social media is an effective marketing tool, but it is also an overcrowded medium. Employers are looking for people that are devoted to enhancing their skill set in order to stay ahead of the competition.
Perhaps the most popular social media management tool among online marketers is Hootsuite, so learning from the best isn’t a bad idea.
It provides social media marketing certification training for those with varying levels of digital marketing experience. You have the option of starting with a beginner course and progressing to advanced social media strategy certificates.
Furthermore, the Hootsuite Social Marketing Certification assesses your knowledge of fundamental social media marketing principles and proves your expertise as a social media marketer.
In addition, Hootsuite strongly advises customers to begin with the free social media training course before passing the 60-question online exam that qualifies them for the certification.
As a digital marketer, social media has a significant impact on your full-stack digital marketing strategy, and this trend is unlikely to change anytime soon. As a digital marketing agency, they’re always on the lookout for the best up-and-coming social media marketers who have a strong desire to succeed.
So, by completing the Hootsuite social media certificate course, you show employers that you possess the requisite skills and competencies, as well as a desire to develop.
3. Google Ads Certification (Free)
To begin, you must familiarize yourself with various Google tools in order to become a good digital marketer.
A successful Google ad campaign can have a favorable impact on your marketing strategy. Most significantly, Google advertising is a speedy approach to get results and increase brand ROI.
Therefore, obtaining Google Ads certification isn’t out of the question.
Most importantly, you will be assessed on both your fundamental and advanced understanding of Google Ads in order to become certified.
You must understand important concepts such as the digital advertising value proposition, campaign creation and administration, optimization, and reporting.
After passing the Google Ads Fundamentals exam and one of the other advertising product exams, you will receive your certification.
To become certified, you must achieve a score of 80% or better on the evaluation.
In addition, Display Advertising, Search Advertising, Mobile Advertising, Shopping Advertising, and Video Advertising are all assessed. These can be found on the Ads Academy.
4. HubSpot Content Marketing Certification (Free)
Credit: HubSpot
You’ve heard it before, and you’ll hear it again.
The reason that “content is king” is that it has an impact on every other online marketing strategy.
Above all, relevant and high-quality material rules supreme.
Recruiters are continuously on the lookout for people with strong writing and communication abilities, as the content remains a key component of digital marketing strategy.
The HubSpot Certification is divided into 12 categories, each of which will keep you up to date on digital marketing best practices and research.
They are the pioneers of inbound marketing, and knowing how to use the HubSpot marketing tool is critical in today’s business.
Therefore, the curriculum is ideally suited for aspiring content marketers who want to develop their skills in content marketing while also assisting businesses in increasing marketing ROI.
Furthermore, HubSpot offers a variety of digital marketing certifications for all levels of digital marketers, all of which are free. The only thing stopping you from becoming a better version of yourself is you!
5. Google’s Digital Garage: Fundamentals of Digital Marketing Certification (Free)
Google’s Digital Garage offers free training on the most well-known digital marketing concept imaginable.
Furthermore, Google’s Digital Garage is the only digital marketing certification program that offers a diverse set of courses.
For anyone looking to master all of the fundamentals of digital marketing in one spot, the training modules are thorough. Display advertising, analytics, and data insights are among the subjects covered.
Credit: Google Digital Garage
The Interactive Advertising Bureau Europe and The Open University have both approved the program, which consists of 26 units.
Meanwhile, the interactivity and design of the courses will appeal to newcomers hoping to learn the fundamental core concepts of digital marketing as well as marketers looking to refresh basic skills.
Furthermore, when it comes to hiring for digital marketing job openings, many digital marketing organizations respect certifications from fantastic platforms like Google.
If you’re not sure where to begin your digital marketing education, Digital Garage is the place to be.
6. YouTube Certification (Free)
Credit: YouTube
According to research by Social Media Examiner, 80 percent of marketers use visual resources in their social media marketing for their brands, and the trend isn’t going away anytime soon.
Video is, without a doubt, one of the most powerful and engaging kinds of content. The ability to develop a complete video content plan is a highly prized high-income expertise.
Perhaps you didn’t realize, but YouTube is the second most popular search engine behind Google, and obtaining a digital certification from the platform establishes instant trust.
The YouTube Certified Program is dedicated to providing platform tools and best practices training to all creators and users. The courses will provide you with the most up-to-date trends, best practices, and advanced industry knowledge.
You can choose from three separate courses: content ownership, channel growth, and content monetization.
Furthermore, only certified YouTube and Google Advertising partners are eligible for accreditation. You can complete the program as a Google partner if you’ve passed the requirements and been approved into the YouTube Certified Program.
7. HubSpot Inbound Marketing Certification (Free)
Here we are with yet another fantastic HubSpot certification.
Instead of simply promoting a brand, product, or service, inbound marketing is a strategy for attracting visitors and potential customers. HubSpot is a pioneer in inbound marketing, and the certification is great for anyone who wants to stay on top of the latest trends.
Furthermore, the course is divided into seven modules that cover all you need to know about inbound marketing, including the principles of inbound marketing, creating buyer personas, and understanding the buyer’s journey.
Additionally, anyone interested in digital marketing and establishing a successful career around it is welcome to take the HubSpot inbound marketing exam.
8. Facebook BluePrint Certification (Paid)
Globally, Facebook has 2.7 billion monthly active users. Furthermore, Facebook is the most widely used medium for businesses to contact their target consumers and, as a result, raise brand awareness.
So, a smart digital marketer who is also proficient in Facebook advertising becomes even more valuable.
Facebook’s program currently offers nine different certifications. These certificates are great for a digital marketer who wants to show off their Facebook advertising skills to potential employers.
As a certified Planning Professional, you must show that you can design successful Facebook ads, target consumers for maximum impact, and use reach and frequency effectively.
Similarly, the Buying Professional must demonstrate expertise in a variety of areas, including generating and buying Facebook ads, managing Facebook Pages, understanding Facebook Pixel, and event setup.
Credit: Facebook
Tests with a minimum score of 700 are required to pass Facebook digital marketing certification qualifications, and some of these certificates are valid for up to one year.
Although there is no set order in which the courses should be completed, Facebook advises that you do so in the order listed on their website.
Therefore, the Facebook Blueprint Certification recognizes advanced mastery of Facebook’s range of apps and tools.
You will gain certifications and badges as a result of attending the courses, allowing you to stand out in the digital marketing industry.
Furthermore, it is recommended that you check over the resources and mock exam for the course you are taking before taking the Blueprint exam.
9. Stanford University’s Machine Learning Certification (Free)
Artificial intelligence has revolutionized how we approach content marketing, social media, SEO, and data. Because the trend is growing and AI is here to stay, you should learn it now.
In addition, the machine learning course offered by the ex-head of Baidu AI Group/Google Brain at Stanford University (through Coursera) is one of the most popular on Coursera.
It is an excellent course for understanding the principles of machine learning as well as a variety of recommended practices.
Furthermore, the certification does not indicate official Stanford University academic credit.
10. DMI: Certified Digital Marketing Certifications (Paid)
Credit: DMI
The Digital Marketing Institute (DMI), situated in Dublin, Ireland, offers a variety of professional courses and certification programs for digital marketers of all levels of experience.
The Digital and Social Selling Specialist, Certified Digital Marketing Leader, Certified Digital Marketing Professional, and Certified Digital Marketing Manager are among the digital marketing certifications available.
The time it takes to finish the courses can range from 30 minutes for a professional level program to two years for a Master’s level Certified Digital Marketing Manager program.
We also suggest beginning with the professional level Certified Digital Marketing curriculum, which takes roughly 30 hours to complete.
The course’s completion displays a wide range of important digital marketing skills, including SEO, social media marketing, digital advertising, content marketing, email marketing, and more.
According to research conducted by the Digital Marketing Institute, 95% of graduates are already employed, with 80% holding a Senior or Management Level position and 81 percent getting official promotions after receiving their diploma certifications.
Recent graduates have gone on to work at Facebook, Google, Nike, HubSpot, Coca-Cola, and Twitter, to name a few companies that have benefited from Digital Marketing Institute Certifications.
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11. University of Vermont: Digital Marketing Fundamental Certificate (Paid)
The University of Vermont is one of the top five New England universities, and Value Colleges ranks it 11th for the best content in digital marketing certifications.
Even more impressive, Best Online Marketing Courses has named the Digital Marketing Fundamentals Certificate as the best in the country.
Most significantly, the courses are taught by industry experts and are appropriate for all marketers, including newcomers to the field as well as seasoned veterans.
Currently, the course provides a thorough examination of digital marketing through research, campaigns, and strategy development.
12. Deep Learning Specialization Certification (Free)
The Deep Learning Specialization course by deeplearning.ai and the NVIDIA Deep Learning Institute is yet another fantastic Coursera course related to Artificial Intelligence (AI).
It was created with the goal of teaching the principles of deep learning.
You should have a working knowledge of convolutional networks, RNNs, Dropout, LSTM, BatchNorm, Adam, Xavier/He initialization, and much more at the end of the five classes.
Credit: Coursera
Importantly, this course is best suited for marketers who have some prior experience in the field, as it may be too complicated for beginners.
As a requirement for Deep Learning Specialization courses, we recommend attending Stanford’s Introductory Machine Learning Course through Coursera.
AI’s importance will only grow in the future. To put it another way, the knowledge you gain in this course will be useful for many years to come.
13. American Marketing Association (AMA) Digital Marketing Certification (Paid)
The American Marketing Association (AMA) is the world’s largest professional marketing organization. Fortunately, they’ve teamed up with LinkedIn Learning to provide an AMA-accredited learning program that will help you become a Professional Certified Marketer (PCM) in Digital Marketing.
Above all, the AMA course and exam are meant to give you the confidence to plan, implement, and track your digital marketing initiatives.
The course is adaptable, allowing you to work at your own pace.
Additionally, having the name of the American Marketing Association on your CV or LinkedIn profile gives you an advantage over other applicants and gives you better opportunities.
14. Digital Media and Marketing Certification through Duke University (Paid)
Credit: Duke University
Another amazing university offering is Duke’s Digital Media & Marketing Certification.
If you’re a working professional or looking to start a new career in marketing, this online, self-paced course is for you.
In addition, the 12-month online course, which is offered by industry leaders, influencers, consultants, and speakers, provides you with a live online program.
It includes 350 hours of online courses in areas such as SEO, social media content marketing, mobile marketing, PPC, email marketing, conversion optimization, and web analytics, among others.
Sadly, you will not be able to transfer credits earned in this certificate program to Duke or other universities.
15. eCornell University Digital Marketing Certificate Program (Paid)
eCornell University has the best online and professional development program in the world.
This unique certification provides you with an overview of the basic digital marketing landscape as well as insight into everything you’ll need to succeed as a digital marketer.
The digital marketing program was developed by eCornell’s Johnson Graduate School of Management faculty, and the quality of instruction is comparable to that of a full-time enrolled student.
Sadly, for those who need college credits, course completion does not equal college credit.
Importantly, upon completion of the course, you will be able to create an integrated digital marketing plan that is tailored to your company’s goals, objectives, and resources.
16. Copyblogger Certified Content Marketer (Paid)
Credit: Copyblogger
The Copyblogger Certified Content Marketer Program is the industry’s most prestigious online content marketing certification, however, it is only offered at certain times of the year.
To enroll in the program, you must first subscribe to their email notification service to be notified when registration opens, which happens twice a year.
By completing the coursework and submitting your content units for evaluation by expert content writers, you will be accredited. You will receive a lifetime content marketing certification if you are accepted.
Furthermore, as a qualified content marketer, you will be eligible for master-level training and will be featured on Coppyblogger’s Certified Content Marketer database (by invitation only).
17. BrainStation – Digital Marketing Certificate (paid)
Credit: BrainStation
BrainStation is a training and certification portal that focuses on technology. Online classes are available as well as on-campus classes in New York, Chicago, Toronto, Boston, and Vancouver.
The program, which was created by top industry professionals, provides all-around digital skills. This applies to social media, brand planning, search marketing, analytics, and email marketing, among other things.
You will also use industry-recognized technologies such as Google Ads, Google Search Console, and Google Analytics. The certification is difficult to obtain and culminates in a capstone project that every graduate must complete.
18. SEMrush SEO Toolkit Course (Free)
The SEMrush SEO Toolkit Course will teach you how to use SEMrush’s array of digital marketing tools to their full potential. A team of SEMrush experts created 14 original video lessons for the program.
On the platform, there are modules for building, learning, and measuring. Best of all, you’ll learn how to use SEMrush SEO in just 3 hours.
The course is completely free of charge. Users can also study the materials and go deeper into relevant topics, as well as take lesson-based quizzes to assess their knowledge.
Perhaps, after completing the course, you’ll be ready to take the SEMrush Certification Exam for SEOs and pass it.
This certification tests you on every component of the SEMrush Toolkit, including research, planning, campaign creation, and success measurement.
19. Digital Marketing Specialist Program by SimpliLearn (Paid)
Credit: Simplilearn
The Digital Marketing Specialist program from SimpliLearn is a Masters’s program that aims to provide learners with industry certifications.
Search engine optimization, pay-per-click, social media, conversion optimization, content marketing, mobile, digital analytics, and email marketing are among the 8 fundamental disciplines of Digital Marketing covered by the program.
In addition, the program’s material is extensive. It not only teaches the main concepts of each discipline, but also the most effective tools for success in that field.
It also includes elective courses in advanced mobile marketing, content marketing, email marketing, and website conversion rate optimization, giving students the opportunity to learn about other topics.
The best part is that it comprises a variety of real-life projects and virtual simulations that use Mimic Pro to impart content knowledge.
You will be exposed to over 40 digital marketing tools as a learner and will be taught how to apply them in your digital marketing business.
You’ll also receive an OMCP exam voucher worth USD 395 if you complete the digital marketing specialist certification program.
Finally, the curriculum prepares you for a variety of professional tests, including the OMCA (Online Marketing Certified Associate), Google Ads, Facebook, Google Analytics, and YouTube, among others.
20. Digital Marketing Specialization by University of Illinois (Paid)
The internationally renowned faculty of the University of Illinois at Urbana-Champaign created this Coursera Digital Marketing training specialization program.
The course is part of the University of Illinois’ master’s degree program in business administration (iMBA).
Moreover, it’s a beginner’s specialized program that looks at a variety of aspects of the new digital marketing landscape.
Digital marketing analytics, social media marketing, search engine optimization, and 3D printing are just a few of the fascinating topics covered.
As a student, you may have the opportunity to study the concept of digital marketing as well as its practical application. Through case studies, stories, and important digital marketing principles, you will master the fundamentals of digital marketing.
Also included are tools for digital production, content distribution, and product and service advertising and pricing.
Furthermore, the specialization is divided into seven courses. The final project is a Capstone collaboration with Grainger Industries.
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Opportunities for Certified Digital Marketers
Recruiting professionals agree that qualified candidates who can demonstrate their skills will be recruited.
As a result, marketing experts with recognized bodies’ approved licenses or certificates are more enticing candidates on resumes and in person.
This is especially true today as ever-evolving technology such as Artificial Intelligence (AI) is transforming the way all marketers work.
It’s an exciting time to be a digital marketer, but it’s also one of the most challenging. Furthermore, with new techniques and best practices being released on a daily basis, it’s critical to stay ahead of the competition.
